Practice Storyboard

  

Final Storyboard

 

Text Analysis: A Quiet Place

 

Intro

The text was an extract from A Quiet Place. The film makers wanted to show that the town was desolated, and the streets were quiet and empty, they also wanted to show that the characters (the family) were alone and only had eachother.

Paragraph

The town is shown to be desolated and barren. The sounds played were only the wind blowing, leaves rustling and newspaper/posters on walls and poles rustling because of the wind; It tells the audience that other than those sounds there is absolutely nothing in the streets (e.g. people and animals). The camera angles, like longshots and extreme longshots, of the environment and the characters (the only few people present in the town) makes the audience feel like the town is huge yet so empty, and makes the character look small and alone in it. There was also the camera movement trucking, it followed the youngest child (one of the characters) out of the store, and it shows the empty and barren environment around him as he walks. The messy and unmaintained condition of the store that the characters were in shows signs of abandoment and neglect, implying either that no one has been there for a long time or that the few who do visit the store never takes care of the store, and just loots the stuff from it.

My Target Audience

1. Product/Company Description:

• Company/Product Name: Heineken 0.0 Non-Alcoholic Beer

• Product Overview: Beer that has zero percent alcohol

2. Target Audience Demographics:

• Age: Mainly younger people (18-25) but could also be people of all ages

• Gender: Any

• Income Level: Disposible income because they are younger

• Education: students (university-age)

• Occupation: disposible income (students), or working part-time (uni students)

• Geographical Location: anywhere (?)

3. Target Audience Psychographics:

• Interests: those who have disposible income and likes to go out and party/hangout or just like drinking in general

• Lifestyle Choices: student/working as a young person and going home tired but would like a nice drink to have to refresh.

• Values and Attitudes: health, well being, safety

• Opinions: emphasis that it's non-alcohol, so that people know it has no alcohol

4. Understanding Consumer Behavior:

• Needs: going home after a long day at work/school (university) and wanting a cold refreshing drink without alcohol, and also going to parties without having to consume alcohol for drinks

• Motivations: wanting a non-alcoholic drink

• Pain Points: desginated drivers after a party who also wants to drink and have fun, but need to drive people home afterwards

5. Competitor Analysis:

• Competitor Name: Budweiser

• Competitor's Target Audience: those wanting to drink beer (but with alcohol)

6. Target Audience Persona:

• Persona Name: Party goers, Designated drivers

• Age: 18-25 (but all ages are fine)

• Gender: any

• Occupation: students, recently into work (young people)

• Interests: going to parties, having fun

• Lifestyle: refreshing and having a drink after long hours at work/school

• Values and Attitudes: prioritize health, safety and well being (and going home safely)

• Needs and Motivations: those who like partying but prefers to be the designated driver/doesnt like consuming alcohol

• Pain Points: those who need to drive their group of friends home but still want to have a drink and have fun

7. Aligning Advertisement with Target Audience:

• Message: Partying doesnt have to have alcohol, one could still party and go wild but still go home/drive people home safely, with non-alcoholic beer

• Visuals: clubs, bright lights, partying (but safely, with 0.0

• Tone: happiness, safety

Research

 This is research for my storyboard

"That's how I roll" Money supermarket ad

Title of the Advertisement: Money supermarket
Brand/Product: Insurance
Duration of the Advertisement: 1:01
Brief Overview/Summary:

1. Target Audiencemore towards men, younger people (18-30), interested in a easier lifestyle when it comes to money

2. Message and Purpose
to tell people to start saving up for insurance,

3. Meaning and Interpretation

the advertisement uses popular artists (the rapper snoop dogg) to capture the attention of

people regardless their age, as snoop dogg is popular among all ages.

4. Effectiveness
its funny and it would be memorable, which would be effective as people would think back on the insurance ad when they think about their insurance.

5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Cadbury's Gorilla

Title of the Advertisement: Cadbury's Gorilla on drums
Brand/Product: Chocolate
Duration of the Advertisement: 1:30
Brief Overview/Summary:

1. Target Audience

younger people (7-30)

2. Message and Purpose

3. Meaning and Interpretation

the advertisement was funny and goofy, and it makes it memorabe for people to remember

about, and then think about cadbury

4. Effectiveness
its funny and it would be memorable, which would be effective as people would think back on cadbury when they think about a gorilla on drums.

5. Personal Response
it was goofy

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Barbie Advert

Title of the Advertisement: Barbie's So in Style Advert
Brand/Product: Barbie doll
Duration of the Advertisement: 00:30
Brief Overview/Summary:

1. Target Audience

younger people (7-12), girls of color

2. Message and Purpose

to tell them about a doll or play thing for them to style

3. Meaning and Interpretation

the advertisement has a catchy song and bright colors to attract younger kids (girls, poc specifically

in this one) to buy the doll

4. Effectiveness
the catchy song and cool accessories would catch younger kids' (girls specifically) attention

5. Personal Response
-

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Heineken || The best driver

Title of the Advertisement: Heineken - The Best Driver
Brand/Product: 0% alcohol beer (heineken)
Duration of the Advertisement: 01:00
Brief Overview/Summary:

1. Target Audience

people above 21 (legal age to drink)

2. Message and Purpose

the ad first shows a group of people drinking and having to have one designated driver all the time,

at the end it finally shows the main point of the ad, which is zero percent beer (meaning it has no alcohol)

3. Meaning and Interpretation

the ad has a popular f1 driver involved (Max verstappen) and he drives the car at the end despite drinking

beer, because it's the zero percent alcohol beer that they're advertising

4. Effectiveness
very effective, famous f1 driver involved in ad

5. Personal Response

i think it's cool that the ad is advertising about a zero alcohol beer and also mentions to not drink and drive,

in addition inviting an f1 driver to be in the ad, which catches the audience's attention

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Kit-kat dancing baby ad

Title of the Advertisement: Kit-kat dancing baby
Brand/Product: kitkat bars
Duration of the Advertisement: 00:45
Brief Overview/Summary:

1. Target Audience

younger kids (7+ but mostly younger kids that would like sweets)

2. Message and Purpose

it shows that a kitkat bar being visible to kids would make them want it, hence advertising the kitkat bars

3. Meaning and Interpretation

the ad shows that upon seeing a sweet snack the babies get excited (shown by them dancing around and

playing a tune together)

4. Effectiveness
effective as its funny and has a catchy little tune that the babies played

5. Personal Response
i think it's funny that they had babies involved to dance and get all excited as they saw the kitkat bar

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Weekly Progress

Week Three 

- research ads (the target audience, what it means and how effective it is)
- analyzing advertisements
- and start working on the storyboard research
- next week i need to do two more adverts
Week Four
- mise-en-scene
- writing up the target audience for our storyboard
- initial ideas/first ideas for the advert we're making
- research more to put into our storyboard ad
Week Five
- sounds (diagetic and non diagetic
- learnt how to storyboard, practiced it as well
- (was absent here)
Week Six
- edit
- submission of storyboard practice
- start storyboard project
Week Seven
- unit test cam angles and movements
- continue rough storyboard
Week Eight
- finish up rough storyboard (havent done much, was absent)
- finish 1st draft (havent started, was absent)
- start final storyboard 

Brief