Research

 This is research for my storyboard

"That's how I roll" Money supermarket ad

Title of the Advertisement: Money supermarket
Brand/Product: Insurance
Duration of the Advertisement: 1:01
Brief Overview/Summary:

1. Target Audiencemore towards men, younger people (18-30), interested in a easier lifestyle when it comes to money

2. Message and Purpose
to tell people to start saving up for insurance,

3. Meaning and Interpretation

the advertisement uses popular artists (the rapper snoop dogg) to capture the attention of

people regardless their age, as snoop dogg is popular among all ages.

4. Effectiveness
its funny and it would be memorable, which would be effective as people would think back on the insurance ad when they think about their insurance.

5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Cadbury's Gorilla

Title of the Advertisement: Cadbury's Gorilla on drums
Brand/Product: Chocolate
Duration of the Advertisement: 1:30
Brief Overview/Summary:

1. Target Audience

younger people (7-30)

2. Message and Purpose

3. Meaning and Interpretation

the advertisement was funny and goofy, and it makes it memorabe for people to remember

about, and then think about cadbury

4. Effectiveness
its funny and it would be memorable, which would be effective as people would think back on cadbury when they think about a gorilla on drums.

5. Personal Response
it was goofy

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Barbie Advert

Title of the Advertisement: Barbie's So in Style Advert
Brand/Product: Barbie doll
Duration of the Advertisement: 00:30
Brief Overview/Summary:

1. Target Audience

younger people (7-12), girls of color

2. Message and Purpose

to tell them about a doll or play thing for them to style

3. Meaning and Interpretation

the advertisement has a catchy song and bright colors to attract younger kids (girls, poc specifically

in this one) to buy the doll

4. Effectiveness
the catchy song and cool accessories would catch younger kids' (girls specifically) attention

5. Personal Response
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6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Heineken || The best driver

Title of the Advertisement: Heineken - The Best Driver
Brand/Product: 0% alcohol beer (heineken)
Duration of the Advertisement: 01:00
Brief Overview/Summary:

1. Target Audience

people above 21 (legal age to drink)

2. Message and Purpose

the ad first shows a group of people drinking and having to have one designated driver all the time,

at the end it finally shows the main point of the ad, which is zero percent beer (meaning it has no alcohol)

3. Meaning and Interpretation

the ad has a popular f1 driver involved (Max verstappen) and he drives the car at the end despite drinking

beer, because it's the zero percent alcohol beer that they're advertising

4. Effectiveness
very effective, famous f1 driver involved in ad

5. Personal Response

i think it's cool that the ad is advertising about a zero alcohol beer and also mentions to not drink and drive,

in addition inviting an f1 driver to be in the ad, which catches the audience's attention

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.

Kit-kat dancing baby ad

Title of the Advertisement: Kit-kat dancing baby
Brand/Product: kitkat bars
Duration of the Advertisement: 00:45
Brief Overview/Summary:

1. Target Audience

younger kids (7+ but mostly younger kids that would like sweets)

2. Message and Purpose

it shows that a kitkat bar being visible to kids would make them want it, hence advertising the kitkat bars

3. Meaning and Interpretation

the ad shows that upon seeing a sweet snack the babies get excited (shown by them dancing around and

playing a tune together)

4. Effectiveness
effective as its funny and has a catchy little tune that the babies played

5. Personal Response
i think it's funny that they had babies involved to dance and get all excited as they saw the kitkat bar

6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.