The text was an extract from A Quiet Place. The film makers wanted to show that the town was desolated, and the streets were quiet and empty, they also wanted to show that the characters (the family) were alone and only had eachother.
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The town is shown to be desolated and barren. The sounds played were only the wind blowing, leaves rustling and newspaper/posters on walls and poles rustling because of the wind; It tells the audience that other than those sounds there is absolutely nothing in the streets (e.g. people and animals). The camera angles, like longshots and extreme longshots, of the environment and the characters (the only few people present in the town) makes the audience feel like the town is huge yet so empty, and makes the character look small and alone in it. There was also the camera movement trucking, it followed the youngest child (one of the characters) out of the store, and it shows the empty and barren environment around him as he walks. The messy and unmaintained condition of the store that the characters were in shows signs of abandoment and neglect, implying either that no one has been there for a long time or that the few who do visit the store never takes care of the store, and just loots the stuff from it.
Product Overview: Beer that has zero percent alcohol
2. Target Audience Demographics:
Age: Mainly younger people (18-25) but could also be people of all ages
Gender: Any
Income Level: Disposible income because they are younger
Education: students (university-age)
Occupation: disposible income (students), or working part-time (uni students)
Geographical Location: anywhere (?)
3. Target Audience Psychographics:
Interests: those who have disposible income and likes to go out and party/hangout or just like drinking in general
Lifestyle Choices: student/working as a young person and going home tired but would like a nice drink to have to refresh.
Values and Attitudes: health, well being, safety
Opinions: emphasis that it's non-alcohol, so that people know it has no alcohol
4. Understanding Consumer Behavior:
Needs: going home after a long day at work/school (university) and wanting a cold refreshing drink without alcohol, and also going to parties without having to consume alcohol for drinks
Motivations: wanting a non-alcoholic drink
Pain Points: desginated drivers after a party who also wants to drink and have fun, but need to drive people home afterwards
5. Competitor Analysis:
Competitor Name: Budweiser
Competitor's Target Audience: those wanting to drink beer (but with alcohol)
6. Target Audience Persona:
Persona Name: Party goers, Designated drivers
Age: 18-25 (but all ages are fine)
Gender: any
Occupation: students, recently into work (young people)
Interests: going to parties, having fun
Lifestyle: refreshing and having a drink after long hours at work/school
Values and Attitudes: prioritize health, safety and well being (and going home safely)
Needs and Motivations: those who like partying but prefers to be the designated driver/doesnt like consuming alcohol
Pain Points: those who need to drive their group of friends home but still want to have a drink and have fun
7. Aligning Advertisement with Target Audience:
Message: Partying doesnt have to have alcohol, one could still party and go wild but still go home/drive people home safely, with non-alcoholic beer
Visuals: clubs, bright lights, partying (but safely, with 0.0
Here's a video i made experimenting with different camera angles + movement
Description :
static / long shot : the long shots shown throughout the video makes it so that the audience can see there is nothing there with the subject (Sharon), or so it seems. it makes the audience feel that there's no one or nothing else besides Sharon, so the long shots would get the audience to feel like something IS there, it just isn't visible.
static / medium shot : medium shot is used here to show more of what the character is doing, in here we can see the character is searching for something but keeps looking looking back.
the change from long shot to medium shot then long shot again is to show what the character is looking at and it makes us feel curious and uneasy because the character looks paranoid although as we can see there is nothing visible there. It makes us question if the character is imagining things or is the character actually seeing things.
long shot to close up / zoom in : starting from static to zoom in it looks like something is moving close to the character, the zoom in is used to make it seem like something is following her from behind, then it is quickly cut off and we get a medium shot & static again which shows the character’s point of view which is nothing. In the sudden switch from zoom in to static and the camera movement it makes the audience feel paranoid and the audience build up to expect a jumpscare of sorts, only to find nothing
Title of the Advertisement: Money supermarket Brand/Product: Insurance Duration of the Advertisement: 1:01 Brief Overview/Summary:
1. Target Audiencemore towards men, younger people (18-30), interested in a easier lifestyle when it comes to money
2. Message and Purpose to tell people to start saving up for insurance, 3. Meaning and Interpretation
the advertisement uses popular artists (the rapper snoop dogg) to capture the attention of
people regardless their age, as snoop dogg is popular among all ages. 4. Effectiveness its funny and it would be memorable, which would be effective as people would think back on the insurance ad when they think about their insurance.
5. Personal Response Share your personal opinion and reaction to the advertisement. Reflect on how the advertisement made you feel and whether it resonates with you. 6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.
Cadbury's Gorilla
Title of the Advertisement: Cadbury's Gorilla on drums Brand/Product: Chocolate Duration of the Advertisement: 1:30 Brief Overview/Summary:
1. Target Audience
younger people (7-30)
2. Message and Purpose
3. Meaning and Interpretation
the advertisement was funny and goofy, and it makes it memorabe for people to remember
about, and then think about cadbury
4. Effectiveness its funny and it would be memorable, which would be effective as people would think back on cadbury when they think about a gorilla on drums.
5. Personal Response it was goofy 6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.
Barbie Advert
Title of the Advertisement: Barbie's So in Style Advert Brand/Product: Barbie doll Duration of the Advertisement: 00:30 Brief Overview/Summary:
1. Target Audience
younger people (7-12), girls of color
2. Message and Purpose
to tell them about a doll or play thing for them to style 3. Meaning and Interpretation
the advertisement has a catchy song and bright colors to attract younger kids (girls, poc specifically
in this one) to buy the doll
4. Effectiveness the catchy song and cool accessories would catch younger kids' (girls specifically) attention
5. Personal Response - 6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.
Heineken || The best driver
Title of the Advertisement: Heineken - The Best Driver Brand/Product: 0% alcohol beer (heineken) Duration of the Advertisement: 01:00 Brief Overview/Summary:
1. Target Audience
people above 21 (legal age to drink)
2. Message and Purpose
the ad first shows a group of people drinking and having to have one designated driver all the time,
at the end it finally shows the main point of the ad, which is zero percent beer (meaning it has no alcohol)
3. Meaning and Interpretation
the ad has a popular f1 driver involved (Max verstappen) and he drives the car at the end despite drinking
beer, because it's the zero percent alcohol beer that they're advertising
4. Effectiveness very effective, famous f1 driver involved in ad
5. Personal Response
i think it's cool that the ad is advertising about a zero alcohol beer and also mentions to not drink and drive,
in addition inviting an f1 driver to be in the ad, which catches the audience's attention
6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.
Kit-kat dancing baby ad
Title of the Advertisement: Kit-kat dancing baby Brand/Product: kitkat bars Duration of the Advertisement: 00:45 Brief Overview/Summary:
1. Target Audience
younger kids (7+ but mostly younger kids that would like sweets)
2. Message and Purpose
it shows that a kitkat bar being visible to kids would make them want it, hence advertising the kitkat bars
3. Meaning and Interpretation
the ad shows that upon seeing a sweet snack the babies get excited (shown by them dancing around and
playing a tune together)
4. Effectiveness effective as its funny and has a catchy little tune that the babies played
5. Personal Response i think it's funny that they had babies involved to dance and get all excited as they saw the kitkat bar
6. Comparative Analysis (Optional) If relevant, compare the advertisement with other ads from the same brand or competitors. Discuss how this advertisement stands out or differs from others in the same category.
- research ads (the target audience, what it means and how effective it is) - analyzing advertisements - and start working on the storyboard research - next week i need to do two more adverts Week Four - mise-en-scene - writing up the target audience for our storyboard - initial ideas/first ideas for the advert we're making - research more to put into our storyboard ad Week Five - sounds (diagetic and non diagetic - learnt how to storyboard, practiced it as well - (was absent here) Week Six - edit - submission of storyboard practice - start storyboard project Week Seven - unit test cam angles and movements - continue rough storyboard Week Eight - finish up rough storyboard (havent done much, was absent) - finish 1st draft (havent started, was absent) - start final storyboard
