Screen Test: Audience Feedback

 This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. 

The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use google forms to create a survey to share with our audience because it makes it really easy for us to compare the answers and even provide graphs for if we use quantitative questions. Here are our questions: 

1. Choose three words to describe our artist.

2. What do you think of our social media layout?

3. What improvements can we add?

We chose these questions because we want to better understand how people view our artist and their social media character/presence. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Here are the drafts that we showed audiences for the screen test: 

Here are the results from the audience feedback:

Note: an unfinished edit of our final music project was shown !

From the feedback we learned:

- our coloring could be improved/changed

- the story of our music video wasn't understood

We are going to change:

- The color tone, we plan to edit the coloring of the music video once all the clips are finalized and everything is edited into the timeline as we want to make sure all the clips have the same coloring, ensuring none of the scenes have a different setting than others.

- Even though our product isn't done and the scenes we do have are shown out of context, we had atleast hoped that it showed the main star/character was upset or heartbroken. The next time we show our product we hope most if not all audiences see the story we are trying to convey.

This screen test was a useful part of our process because:

- It helped us review over what we could change and what could be different (in this case, lighting). We think it's important for media products to be tested and reviewed before finalizing the product and just publishing/posting it, as it could result to a better product that everyone (and especially the audience) would love.

Reflection: This screen test helped us a little, however we hope the next time we do another screen test we have a little more of our project done, as our product during the time this was made wasn't done and the scenes are shown completely out of context. I (Jocy) used the results to compare to our video so far and my teammate (Sharon) made the forms and sent it out.