Social Media: Research and Development

This is our social media research and development, written by me (sharon).

Choose 3 artists from your genre

Visit their social media page. Screenshot examples of their overall page, their posts, their comments section

Niki Zefanya's

Instagram page and post:

These are her comment sections: (filled with interactive fans especially since she is announcing our tour on various countries) 

Personal post:

Professional post:

NIKI usually post things such as personal post (trips, friends, animals), interaction post (where she thanks her fans) and promotional/professional post such events happening, new albums, concerts. For NIKI's personal post it feels very genuine as if NIKI herself is creating that post as she post things such as selfies, sceneries, food, friends which shows the funny and careless side of her, However, for her promotional post it feels somehow more professional as it looks curated by her team to promote her album, songs and her self branding (pesona). Her posts reflects on her personality and career showing her carefree and fun side relating to fans more. 

Fans are able to interact with the post as usually some of the post from NIKI (after tour post) is directed to her fans to thank them for coming, ect. Usually fans are able to engage from comments, react or respond to stories. Others fans usually are able to interact by comments and replying to each other. In other applications such as tiktok fans are able to post their fav videos of their artist and other fans are able to repost, interact with the post even more. 

NIKI promotes her music by posting teasers of music videos on her upcoming album, her album's trackline, behind the scene looks, announcing tours and collabs with other artist. She used instagram to direct her post to be more professional and informational things.

By NIKI's social medias such as instagram i am able to find informations such as her tour dates, her new album releases and her social life updates and collaborations with other artist.

Olivia Rodrigo's

Instagram page and post:

Comment section: 

Personal Post:

Professional post: 

This is her paid promotion with sony:

Her paid promotion with glossier (in here she uses her signature color purple again)

Olivia Rodrigo usually post about her daily life such as travels to countries, being with friends and her process of producing the music. She also post to promote her music such as upcoming albums, concert tour dates and behind the scenes of her production. Olivia Rodrigo also post paid promotions such as the one with sony’s link fit collaboration, glossier which still fits her aesthetic. Throughout all she post she frequently used the color purple which makes her audience link purple to her.

Olivia Rodrigo’s post consists of very personal and funny and unique post as they feel like Olivia herself created her post. The posts are abit messy but very down to earth and represents herself alot as a teenager. Promotional posts feels more professional due to the good usage of camera, professional lighting (feels more formal) which captures her stage presence and thanking her fans for the tours she got to have in various countries. 

Olivia rodrigo constantly uses her social media platforms to promote her upcoming tours, sharing teasers for upcoming albums and events which she attends, collaborations, ect.  Fans are able to interact and engage by commenting, reacting to some post or sharing content. For other social medias such as tiktok fans usually post videos of concerts and performances that olivia did.

Her social media inspired me to make our social media personality for our project. As her feed consist of formal and funny post which is the perfect combination for a feed in our opinion. However personally i have always been hooked up on her post as they feel very genuine and not fake which impacts me as an audience in being interested.

Gracie Abrams

Instagram page and post:

Comment section: 

Personal Post:

Professional post: 

paid promotions: 

Gracie Abram's social media consist of a blend of professional and raw moments, but more professional feel which has a minimalistic aesthetic constant throughout all her page. This is as Gracie post semi professional pictures with a film like effect, vintage feel which makes her page feels very artistic and minimalistic but nostalgic due to the colouring. 

Gracie frequently post behind the scenes pictures or pictures about her process of making a song (handwritten lyrics draft) which gives her fans a glimpse in her songwriting. Her personal post usually consist of unpolished, casual moments in her life which are not so vulnerable however still feel realistic. Her contents also feel carefully chosen from the colours and entire vibe as she often reflect her emotions and artistic process in her post making audience engage more and feel closer to the artist (relatableness). Her post usually has a muted colour which makes it look somehow vintage and nostalgic with soft aesthetic.

Gracie uses her platform to promote her music professionally using high quality concert picture, she share updates about upcoming tours, live performance which her professional post feels more professional but has her signature touch of vintage, ect. For her promotional post also maintains her aesthetic and her personal signature touch which makes her paid promotion never feel forced and blends in with her feed. 

Her aesthetic is dreamy, nostalgic, vintage feel which she usually inputs visuals, simplicity, and aesthetic which subverts from usual high curated artist, making her page seem more relaxed and dreamy and relatable to her audience. Her relatableness makes her fans engage more with her as her followers constantly commenting heartfelt messages. Her fans also engage in tiktok and other apps by reposting her live concert.

Gracie's post is balanced between professional post and semi professional which makes her seem genuine but professional showing her personality through her post and connecting her audience to her art (music) which makes her post engaging. I admire how she curates her personal branding in social media and how she's consistent throughout her post. 

Reflection: Similarly to the branding research, Sharon did most of the social media whilst I just looked through for feedback ehre and there. This research helped us with making our social media account (instagram) for our artist. We wanted to make our artist have fun and goofy posts whilst also keeping some posts have professional photos, as I think if it was too informal it would look more like a teen's instagram account than it is a professional singer's account.