Statement of Intent

Here is my statement of intent

Genre
Automobile	I have always had an interest in cars, and I thought it’d be an interesting and fun idea for me to create a magazine about cars and the numerous types of cars.
Primary Target Audience
Age: 15-25 Race: Any Gender: All	I plan to make my magazine more of a fun guide to cars rather than the usual car magazine that would just show the car and some info about it. For that reason, I decided to target this towards younger people, as the style would be more fun and colorful.
Personality: Car enthusiasts Lifestyle: people who work with cars, car collectors  Interests: Cars	The magazine will be heavily talking about cars and showing off its different builds, abilities and sizes. I think that car enthusiasts would enjoy this as they would have prior understanding of cars and would enjoy looking through the different versions of cars that would be shown in the magazine.
Secondary  Target Audience
For all genders	I want to make sure the magazine is inclusive to everyone, as cars are usually seen as a male-dominated territory, and I want to also emphasise that cars can be for everyone to enjoy, regardless of what your gender identity is.
Content Overview
	I plan for the magazine content to show different types of cars, different car meet locations and a few rare, limited cars.
Unique Selling Point
Representations
	The magazine is going to show different types of cars, whether it be it’s build, speed or size. I want to represent the different countries and companies that make all sorts of cars.